In an age when marketing is everything, it’s hard to know which products are truly the best and which are merely popular because of their endorsement by influential people.
In an age when marketing is everything, it’s hard to know which products are truly the best and which are merely popular because of their endorsement by influential people. Folks like Kim Kardashian are not famous for talent but merely for their ability to move product through a swift Instagram double tap. However, not all consumer products that are shilled by celebs under-deliver. In fact, some celebrities like Jessica Alba and Jessica Simpson are now more known for their entrepreneurial spirit than their respective acting and music careers. Their products are popular but also good. How good, however? I’ve compiled a list of popular and interesting celebrity-owned companies to see if they measure up to their market counterparts.
- The Honest Company by Jessica Alba
The famous movie star and mommy impressed us all when she rolled out a safe line for kids, including diapers, cleaning products, and sunscreen. With a name intended to illicit the ethical consumerism the company stands on, you would expect nothing less than perfect in products you trust to keep your family safe.
As of late, however, The Honest Company has been swathed in irony as a recent lawsuit proclaims Alba’s products as harmful and rather un-honest. Apparent false advertising in detergent ingredients and a social media uproar last year about the ineffectiveness of Alba’s sunscreen have been giving The Honest Company a bad rep.
With plenty of other competitively-priced “clean” products, I give the Honest Company a pass. It may not be fair, but we live in a competitive marketplace and any controversy can easily be fixed by simply purchasing sunscreen or soap from someone else.
- Ivy Park by Beyoncé
The Queen B dropped something other than Lemonade a few weeks ago. Her new co-owned clothing line, Ivy Park, inspired by the actual Ivy Park playground where Bey grew up, is available at the likes of Nordstrom and Topshop. Though her products seem a little too inspired by Calvin Klein’s logo bands, I like the clean and simple aesthetic of her line. However, does form follow function well enough? Does Ivy Park pass the test?
From bodysuits that could easily double as fashion pieces to leggings, sweatshirts, and even hats, Ivy Park offers a full range of “athleisure” at an affordable price. I especially love the logo waistband runner shorts for $35 pictured above. The high slit is ideal for rigorous running. The high-rise legging is also a favorite with a functional built-in brief for added support. As someone who doesn’t like showing their bellybutton, this style is great if all I want to wear is a sports bra up top. While most styles come detailed with an aggressively large logo, Ivy Park seems to be a celebrity-owned company with merit. I give this brand a purchase.
- Kylie Cosmetics by Kylie Jenner
This celeb goes without an intro even if you’re only somewhat familiar with pop culture these days. The youngest Kardashian has monetized on the family name (and her lip injection rumor/controversy) in her own way. Her site, Kyliecosmetics.com displays glosses and creamy lip liners in a kit for $29 or separately for $18, each and every one currently sold out. In fact, Kylie’s lip kits sell out in a matter of minutes each time a new batch hits the market. Is this insanely popular celebrity-owned line worth the purchase? Without being able to try this product, I have to say that Kylie Cosmetics come at a great price (you know you’ve paid more for lipstick, ladies) and in pretty colors. I would genuinely wear all of them, even if they do have some pretty eye-roll inducing names like “Like,” “Literally,” and the enlightened, “Like Literally So Cute.” I give this celebrity product a purchase, if I could ever actually get my hands on it!
- Vegan Vine by John Salley
John Salley may be the least well-known celebrity of the bunch (unless you’re really into sports) but this NBA star has turned his retirement from 15 years in the game into new career opportunities. His career includes stints in television and film but his most exciting venture makes our list as a noteworthy celebrity brand in our favorite category—wine. What sets John Salley apart from all the other celebrity-owned wine out there? Is his really the best? We love Vegan Vine not just for its delectable taste (the brand is available in a 2013 cabernet sauvignon or a chardonnay) but also for its vegan practices. I was shocked to learn that regular wine is filtered using animal products, including animal bone. Vegan Vine is filtered sans animal products and boasts sustainability, economic viability, and social equity at the core of the company’s principles. With a great taste and typically higher alcohol content (expect around 13.5% from most organic brands), John Salley’s Vegan Vine is a must.
- Jessica Simpson by Jessica Simpson
Boasting $1 billion dollars in annual sales, Jessica Simpson’s brand is by far the most lucrative and successful celebrity-owned company on this list—and in America. We all know America’s Sweetheart from her mediocre pop songs and her famous reference to chicken of the sea. Could we all picture her lucrative future in clothes, shoes, accessories, and perfumes for the masses? Probably not. But now that it’s here and in every shop you look, I have to wonder if an investment in Jessica Simpson’s goods is worth a purchase. I have owned a pair of her heels in the past and while they did not last me a lifetime, I snagged them for $40 and tore them up on the dance floor. Needless to say, they were cute and trendy, comfortable, and cheap. They fulfilled their purpose rightly and for that, I say that this woman is doing something right. If you’re looking for high quality, I would pass on Simpson’s products. However, if you’re in the market for some clubbing shoes or something fun and inexpensive to supplement your wardrobe, check her styles out. (http://www.jessicasimpson.com)
- Fabletics by Kate Hudson
At a time when sneakers and yoga pants are acceptable to wear anywhere from the gym to brunch, Kate Hudson’s athletic line Fabletics seems like a great idea. We all know Kate Hudson because of her famous mom, Goldie Hawn, and her many roles in film, especially How To Lose A Guy In 10 Days, but lately, her name has been associated with the athletic line. But how does Kate’s sportswear hold up next to the Lululemons of our generation? Fabletics’ affordable price points (outfits are around $49.99) and bright, trendy colors are appealing, but their system for purchasing is a little tricky. Once you sign up to buy an outfit from this site, they automatically send you a new outfit every month and simultaneously charge your account. This is great if you remember to notify them if you want to opt out for a month, but honestly, unless you work at a gym, I have a hard time justifying spending $50 on workout clothes every month. I’m also not the hugest fan of locking people in to gym membership-style commitments. I’m going to say this celebrity brand may not be worth the hype.
- Dita Von Teese Lingerie by Dita Von Teese
You may know Dita Von Teese from her famous striptease and burlesque performances (or her former marriage to Marilyn Manson). The glamorous star has found a way to capitalize on her love of lingerie with her own line, Dita Von Teese.
Known for her beautiful body and elegant vintage style, Dita’s sexy styles are available at Bloomingdales, Nordstrom, Bare Necessities, and more. I have actually modeled for Dita Von Teese before—the picture above is me, Dita, and my friend and fellow model Adela Capova—and can attest to the quality of design and fabrication of her products. The most impressive aspect of Dita’s lingerie is her wide range of options for plus-sized women and fuller busts (available up to size F) in beautiful styles. No ugly thick straps or granny padding here! I love everything, from the strappy bottoms in lace and silk to the intricate corsets, all available at acceptable prices that compare with the likes of Victoria’s Secret. I give this line a purchase.
Did your favorite celebrity-owned company make it on the list? Did you note something about these products that we missed? Share your thoughts with us in the comments below!
Photo : Source